What happened to the poster children of OxyContin?

“Driving home from a hunting trip in 2008, Johnny Sullivan called his wife to say he was having trouble staying awake. It was early afternoon, but Mary Lou Sullivan wasn’t surprised. Her husband was a longtime user of the narcotic painkiller OxyContin and frequently dozed off as a side effect, sometimes in the middle of chewing his food. About 10 years earlier, Sullivan and six other chronic pain sufferers had been featured in a promotional video for OxyContin that was put out by the drug company Purdue Pharma.”

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Milwaukee Journal Sentinel – 9/8/2012